Content Writer

Job Description:

We are looking for a talented and creative Content Writer with 2 to 3 years of experience to join our team. The ideal candidate should have strong writing skills, the ability to produce engaging and SEO-friendly content, and a good understanding of digital marketing. The role involves creating high-quality content for websites, blogs, social media, email campaigns, and other marketing materials. Candidates should be able to research industry-related topics, understand brand tone, and deliver error-free content within deadlines.

Key Responsibilities:

Content Creation

• Write clear, engaging, and original content for websites, blogs, landing pages, product descriptions, and social media.
• Develop SEO-optimized content using relevant keywords and best practices.
• Create content for email newsletters, press releases, and promotional materials.
• Ensure all content aligns with brand voice and messaging guidelines.

Research & Planning

• Conduct in-depth research on industry-related topics, competitors, and trends.
• Understand target audience preferences to create relevant and impactful content.
• Collaborate with the marketing and design teams to brainstorm and develop content ideas.

Editing & Proofreading

• Proofread and edit content for grammar, accuracy, clarity, and consistency.
• Ensure all content is error-free and maintains high writing standards.

SEO & Optimization

• Implement on-page SEO strategies for better search rankings.
• Optimize existing content to improve visibility and engagement.
• Work closely with SEO teams to align content with ranking goals.

Content Management

• Upload and manage content on CMS platforms like WordPress (preferred).
• Update and revise content as needed based on feedback or performance data.

Performance Tracking

• Monitor content performance (traffic, engagement, conversions).
• Suggest improvements based on analytics and content insights.

Required Skills & Qualifications:

• 2–3 years of proven experience as a Content Writer or similar role.
• Excellent command of English with strong writing and editing skills.
• Knowledge of SEO, keyword research, and content optimization.
• Ability to handle multiple projects with tight deadlines.
• Basic understanding of digital marketing concepts.
• Experience with WordPress or similar CMS (preferred).
• Strong research and communication skills.
• Creativity and a detail-oriented mindset.