We are seeking an SEO & SMO expert to manage all search engines, social media optimization, and marketing activities. You will be responsible for managing all SEO/SMO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks.
Requirements and skills
- Proven SEO and SMO experience
- Must have good experience in ON-OFF and OFF-Page optimization.
- Track, report, and analyze website traffic on GA4 analytics and webmaster.
- In-depth experience with website analytics tools (e.g, Google Analytics, Semrush, webmaster, ahref, etc. )
- Must have good written and verbal communication skills.
- Recommends changes to website content, linking, and other factors to improve SEO positions for target keywords.
- Track key performance metrics using SEO tools like Google Analytics and Search Console, and provide regular reports on website traffic, keyword rankings, and other relevant KPIs.
- Develop and implement social media content and monitor their success.
- Assisting with blog content.
- Develop a comprehensive outreach strategy to obtain backlinks from high-ranking, authoritative websites in our niche.
- Update content and website links for maximum optimization and search engine rankings.
- Analyze social media metrics such as engagement, reach, and conversion rates using analytics tools like Facebook Insights and Twitter Analytics, and provide insights and recommendations for optimization.
- Reach out to influencers, media and beyond for brand communication.
- Create engaging and shareable content, including posts, videos, and graphics, tailored to each social media platform and audience segment.
- Familiarity with WordPress.
- Good understanding of performance marketing and online customer acquisition.
- Knowledge of ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO and SMO.
- Keep pace with emerging trends, features, and best practices in social media marketing to stay ahead of the curve and continually refine strategies.